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string(718) "WPP began as a maker of wire shopping baskets and teapots called Wire and Plastic Products in 1985. Sir Martin Sorrell took a controlling stake in the company and renamed it WPP, which has since become a world leader in communications, experience, commerce, and technology. WPP has grown through acquisitions and organic growth, and it has been at the forefront of modernizing the industry by applying data and technology to communications, integrating different marketing services, and prioritizing sustainability. WPP is known for valuing creative talent and achieving business results for clients. It has also made progress in promoting gender equality and is working towards diversity, equity, and inclusion goals."
["address_street"]=>
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string(10) "2012-10-25"
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["title_en"]=>
string(55) "Who will win the UK’s creative agency billings crown?"
["snippet_en"]=>
string(200) "It's nearly time for Nielsen/Campaign to reveal the UK's top creative and media agencies by billings in 2023 and, while it's no longer the most accurate guide to agency fortunes, it's still revealing."
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string(97) "https://www.moreaboutadvertising.com/2024/04/who-will-win-the-uks-creative-agency-billings-crown/"
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["publication_date"]=>
string(10) "2024-04-16"
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string(62) "rPET or PET? Coca-Cola and Matthias Schweighöfer clarify | WV"
["snippet_en"]=>
string(161) "Everyone knows the thin-walled rPET and the more robust PET reusable bottles. But what exactly is the difference and which variant is better for the environment?"
["url"]=>
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string(10) "2024-04-15"
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string(46) "Key witness vs Quiboloy to be placed under WPP"
["snippet_en"]=>
string(217) "A key witness in the child abuse case against preacher Apollo Quiboloy will be placed under the Witness Protection Program due to perceived threats to her life, an official of the Department of Justice said on Friday."
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string(10) "2024-04-13"
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string(102) "Surprising change in leadership: Claus Bröckers replaces Karin Ross as DACH boss at GroupM - HORIZONT"
["snippet_en"]=>
string(225) "Surprising personnel change at the top of GroupM for Germany and the DACH region: Karin Ross is leaving the WPP subsidiary with immediate effect; her successor as CEO will be the previous EssenceMediacom boss Claus Bröckers."
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string(147) "https://www.horizont.net/agenturen/nachrichten/ueberraschender-fuehrungswechsel-claus-broeckers-loest-karin-ross-als-dach-chef-bei-groupm-ab-219203"
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string(10) "2024-04-12"
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["title_en"]=>
string(60) "Publicis posts 5.3% revenue growth in Q1, beats expectations"
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string(295) "French advertising group Publicis on Thursday reported better-than-expected organic revenue growth in the first quarter, helped by its Epsilon and Publicis Media businesses, cementing its outlier status in an otherwise sluggish sector. The world 's largest advertising group by market value also"
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string(76) "WPP and Google Cloud Forge a Revolutionary Partnership in Marketing - ClickZ"
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string(170) "WPP, a global leader in creative transformation, has partnered with Google Cloud to integrate Google's GenAI capabilities into WPP's marketing operating system, WPP Open."
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string(43) "PSB Insights appoints marketing lead | News"
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string(108) "WPP-owned market research consultancy PSB Insights has appointed Colleen McCauley as senior VP of marketing."
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string(90) "https://www.research-live.com/article/news/psb-insights-appoints-marketing-lead/id/5124603"
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string(71) "VML boss on how the network is shaping up 100 days into its mega-merger"
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string(108) "There’s no such thing as a seamless agency merger, right? Well, global chief exec Jon Cook begs to differ."
["url"]=>
string(96) "https://thedrum.com/news/2024/04/10/vml-boss-how-the-network-shaping-up-100-days-its-mega-merger"
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string(10) "2024-04-10"
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["title_en"]=>
string(32) "24 Horse With...Karthik Nagarjan"
["snippet_en"]=>
string(110) "Catch up with Karthik Nagarajan, CEO, Hogarth India, as he takes us through what a day in his life looks like."
["url"]=>
string(75) "https://www.campaignindia.in/article/24-hours-with-karthik-nagarajan/495411"
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295c6-gb-wpp-plc
WPP PLC
Location
Founded
2012-10-25
Website
https://www.wpp.com
Articles
588 Articles
Category
Advertising Agencies
Description
WPP began as a maker of wire shopping baskets and teapots called Wire and Plastic Products in 1985. Sir Martin Sorrell took a controlling stake in the company and renamed it WPP, which has since become a world leader in communications, experience, commerce, and technology. WPP has grown through acquisitions and organic growth, and it has been at the forefront of modernizing the industry by applying data and technology to communications, integrating different marketing services, and prioritizing sustainability. WPP is known for valuing creative talent and achieving business results for clients. It has also made progress in promoting gender equality and is working towards diversity, equity, and inclusion goals.
It's nearly time for Nielsen/Campaign to reveal the UK's top creative and media agencies by billings in 2023 and, while it's no longer the most accurate guide to agency fortunes, it's still revealing.
Everyone knows the thin-walled rPET and the more robust PET reusable bottles. But what exactly is the difference and which variant is better for the environment?
A key witness in the child abuse case against preacher Apollo Quiboloy will be placed under the Witness Protection Program due to perceived threats to her life, an official of the Department of Justice said on Friday.
Surprising personnel change at the top of GroupM for Germany and the DACH region: Karin Ross is leaving the WPP subsidiary with immediate effect; her successor as CEO will be the previous EssenceMediacom boss Claus Bröckers.
French advertising group Publicis on Thursday reported better-than-expected organic revenue growth in the first quarter, helped by its Epsilon and Publicis Media businesses, cementing its outlier status in an otherwise sluggish sector. The world 's largest advertising group by market value also
WPP, a global leader in creative transformation, has partnered with Google Cloud to integrate Google's GenAI capabilities into WPP's marketing operating system, WPP Open.
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