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  • Location: New Jersey 
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    HEALTHY COMMUNITIES CAMDEN ANNUAL REPORT Fiscal Year 2020 Year 9 of a 10-Year Program 1


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    Campbell’s Healthy Communities’ Common Agenda: Measurably Improve the Health of Young People in Campbell’s Hometown Communities 2


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    Collective Impact Approach 1 Common All participants share a vision for change that includes a common understanding of the problem and a joint agenda approach to solving the problem through agreed-upon actions Collective Impact is: 2 Shared All participants agree on how to measure and report on progress, with a short list of common indicators identified The commitment measurement system and used to drive learning and improvement of a group of important actors 3 A diverse set of stakeholders, typically across sectors, from different Mutually coordinate a set of differentiated activities through a sectors to a reinforcing activities mutually reinforcing plan of action common agenda for solving a 4 Continuous All players engage in frequent and structured open specific social communication to build trust, assure mutual objectives, and communication create common motivation problem at scale An independent, dedicated staff (with funding!) guides 5 Backbone the initiative’s vision and strategy, supports aligned support activities, establishes shared measurement practices, builds public will, advances policy, and mobilizes resources Source: FSG 3


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    Strategic Focus Areas Increase access to affordable, Increase opportunities for nutritious, and fresh foods physical activity in school, Food Physical across different types of after school, and throughout community venues and food Access Activity the community in a safe access points environment Engage the community in Increase access to Nutrition Public the work by incorporating the information about healthful “local voice,” promoting food in a culturally Education Will equity, and co-creating appropriate manner strategies and implementation Policy/Infrastructure Work, Systems Change, and Process Improvement 4


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    Campbell’s Partners Food Schools Schools Access Points Health Provider 5


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    PROGRESS TO DATE 6


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    Program Footprint and Achievements 2020 Camden Program Footprint Examples of specific Legend: program achievements: Healthy Corner Store • Created the largest with Heart Smarts program citywide network of healthy corner stores in New Healthy Corner Store with Jersey Health Screenings • Launched city-wide after Healthy Corner Store school sports program, Soccer for Success School with Garden • Added salad bars, monthly food tastings, and healthy menu changes across the School 3 Camden KIPP schools Soccer for Success • Incorporated food insecurity screenings into Health Care Site with Healthy hospital intake processes Communities programming • Expanded offerings of “Cooking Matters” nutrition Cooking Classes and culinary classes 7


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    Additional Funding Raised for Camden as a Result of our Work 15 $14.4 Million 14 Funding Leveraged by Grantees 13 2020 - $2.9 Million 12 >$14 11 2019 - $1.02 Million MILLION 10 2018 - $1.45 Million OVER 9 9 YEARS $Million 2017 - $1.2 Million 8 7 6 2016 - $4 Million 5 4 3 2015 - $2.35 Million 2014 - $0.59 Million 2 1 2013 - $0.46 Million 0 2012 - $0.4 Million 8


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    Healthy Corner Store Initiative • 42 corner stores actively enrolled. This represents ~40% of corner stores in Camden, making it the largest citywide network of healthy corner stores in New Jersey, and a model being replicated throughout the state • Store owners receive technical assistance to help them better source and merchandise fresh food, as well as wraparound services to promote healthy living: – Heart Smarts nutrition education lessons, with Heart Bucks coupons to spend on heart healthy foods (99% redemption rate annually) – Heart Smarts participants report improved access to and knowledge of healthy foods – Innovative partnership with County Health Department offering health screenings 9


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    Corner Store Highlights • 83% of surveyed storeowners reported an • The NJ Dept. of Health increase in sales of healthy items* approved Healthy Corner Store and Heart Smarts programming as SNAP-Ed eligible activities • Local CDFI** FINANTA partnered to launch a corner store affinity group aimed at helping store owners thrive • Fayer’s market became a redemption site for “healthy food prescription” program for SNAP-eligible patients in 2019 → Sales of fresh fruits and vegetables * Data from last time store owners were surveyed (FY2019) increased by 165% ** Community Development Financial Institution 10


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    Soccer for Success • Started in the fall of 2012 with less than 50 kids in a single charter school in North Camden • Now serves over 900 kids per year, partnering with over 20 different program sites • Over 4500 Camden kids have participated since the program’s inception • 13th program in the nation (now there are 425), making the Camden program an early leader and model as new programs are created in other U.S. communities • Soccer for Success in Camden has grown to be more than just an after-school soccer program, with additional programming such as nutrition education and taste tests, Saturday family play events, and sports science lessons 11


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    Fiscal Year 2020 RESULTS August 2019 – July 2020 12


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    Summary of Activities, Participants, and Time Activities* Participants Time (Minutes)* 1,191 11,570** 1,098,933 Food Access Nutrition Ed Physical Activity Policy/Infrastructure Activities and time (minutes) were lower this year due to decreased * Activities data not collected for Food Access; Minutes data not collected for Food Access or Policy/Infrastructure programming in March-July because of COVID-19. # of participants reached ** Best estimate of unduplicated participants increased due to the greater reach of food access activities from March-July. 13


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    Food Access Survey question: If yes, where? “It is easy to buy fresh fruits and 58 total food access sites vegetables in my neighborhood” N = 765 10 4 51 estimated unduplicated 8,227 participants 450 400 350 169 300 250 439 new food access 9 sites/venues created 200 150 100 50 Supermarket 0 Small grocery/corner store new healthy foods offered 129 at food access sites Strongly Agree Agree Neutral Disagree Strongly Disagree Farmers Market Community Garden Other • Over 45,000 healthy food vouchers (Heart Bucks + Food Bucks + Food Bucks Rx) were redeemed • In Fiscal 2020, an estimated 130,000 (unduplicated) individuals passed through the Camden corner stores that are part of the Healthy Corner Store Initiative 14


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    Highlight: Food Distribution at KIPP Schools during COVID-19 • When schools suddenly shut down in March of 2020, Healthy Communities partners came together to help the KIPP schools in Camden become a food distribution hub • In addition to continuing to provide meals for students (including through delivery), KIPP became a designated food pantry, partnering with Healthy Communities partners FoodCorps and the Food Bank of South Jersey to provide shelf-stable foods and organic produce to the community at no cost 15


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    Nutrition Education Survey question: “I have a better understanding of how to eat healthy*” N = 200 732 activities/sessions led 120 100 80 estimated unduplicated 3,774 participants 60 40 20 259,773 minutes received 0 Strongly agree Agree Neutral Disagree Strongly disagree Survey question: How interested are you in choosing healthy food and drinks*? N = 155 90 80 70 80% of people tried the new food they 60 50 were offered 40 30 N=5,081 20 10 0 * Question asked following the completion of a nutrition education program or lesson Very interested A little interested Not really Have no interest interested 16


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    Highlight: Cooking Matters Goes Virtual During COVID-19 ” Healthy Communities partner, Food Bank of South Jersey, successfully transitioned flagship nutrition education program Cooking Matters into an online format The Health and Wellness team [at the Food Bank of South Jersey] created the adaptation of Cooking Matters for Kids, Cooking Matters for Teens, and Cooking Matters at the Store for virtual delivery. The rapid development of the highly engaging online program allowed continuity of services by Food Bank South Jersey and assisted families during the unprecedented consequences of COVID. The adaptation was then used by NJDOH SNAP-Ed for statewide delivery. 17


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    Physical Activity 422 activities/sessions led estimated unduplicated 437 participants 839,160 minutes received new safe spaces to 3 play created new opportunities for 8 physical activity created 18


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    Highlight: Securing Mini Pitch Projects for Camden Parks • When the Target Corporation decided to fund “mini pitches” in the region, the Greater Philadelphia YMCA used their Healthy Communities Soccer for Success programming to bring the project to Camden, resulting in new safe spaces to play in the city • Thanks to leadership from the YMCA and the relationships they built through Healthy Communities, 3 “mini pitches” were created in Camden, valued at >$180,000 in donated park renovations 19


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    Public Will events/meetings that engaged the community in >100 the work young people engaged through leadership >140 activities, events, or other convenings of participants agreed or strongly agreed that they 75% felt their voice was heard during our programs 20


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    Highlight: Student-led Mini Grant process • The Campbell’s Healthy Communities “Camden Youth Advisory Council” spent the year leading a grant application process from start to finish in order to support their city • Campbell’s Healthy Communities provided the grant funding for the Youth Advisory Council to allocate • First, the council did research (including a Camden walk audit) to determine 3 priority areas: – Safe streets – Healthy food access – Parks and green space • Next, they developed the call for proposals, including adding a requirement that all proposals promote a positive view of Camden • Finally, they evaluated proposals and made funding recommendations, selecting 5 nonprofit organizations to receive grants to improve the city of Camden 21


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    Program Flexibility to address the COVID-19 Pandemic • Major programmatic pivots were made in March 2020, including in some cases, ceasing certain types of programing all together • As the funder, Campbell allowed grantees full flexibility to repurpose grants to adjust programming and to respond to immediate needs in Camden • About $40,000 in grant funds was repurposed for emergency COVID relief efforts such as: ̶ Mini grants to Corner stores to support their needs during COVID-19 ̶ Supporting faith-based organizations’ food insecurity efforts in Camden ̶ Expanding food production in gardens to feed the local community ” ̶ Other emergency food relief efforts • Overall, Healthy Communities partners came together and did a fantastic job supporting each other and adapting to meet the needs of the Camden community It goes without saying, that this has been an extraordinary year filled with unprecedented challenges. We are proud of the work done by all Healthy Communities partners in demonstrating ingenuity, creativity, and agility to our individual and collective responses. - Healthy Communities Program Partner 22


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