Timing is everything when it comes to sales.
With Business Radar you have a powerful tool to optimize your customer engagement. Because all activities around your customers are automatically followed in the news, you are constantly aware of developments in your customer's world. With Business Radar you can therefore more easily anticipate the needs of your customer and you can proactively recognize opportunities.
Suppose a customer buys three new trucks today. The company posts a news article on its website describing the purchase. Business Radar reads all the news from the website and informs your sales organization that a purchase has taken place. Subsequently, the purchase can be registered in your CRM with the note that the customer can be approached in, for example, 5 years to discuss the replacement of his trucks.
When a customer wins an award in his field, your representatives automatically receive an alert. The account manager can then, for example, send a congratulation and thus further improve customer contact.
A change of management at your existing customers can often be a time for new commercial opportunities. A new director or manager is often accompanied by a new strategy and new opportunities for your organization. Business Radar checks all online media and trade registers on a daily basis for board changes of your customers and automatically informs you when a board change has taken place.
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