IPG Mediabrands AB
Location
Stockholm
Founded
1987-03-18
Website
Risk Signals
1065 news mentions monitored
Industry Context
This company is tracked across risk categories, including those related to its sector (e.g., Advertising Agencies), including supply chain integrity, ESG practices, labor disputes, and regulatory compliance.
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Recent Articles about IPG Mediabrands AB
Live alerts from global media, monitored by Business Radar
2021-07-27 (ipgmediabrands.com)
The CEO of ad giant IPG’s Mediabrands explains why he’s giving employees a week off this summer
As pandemic burnout stretches into its second year, IPG Mediabrands, a network of eight ad-buying and market-research firms, is closing its US offices and giving employees a week off this summer. The division employs more than 3,000 people in the US
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2021-01-22 (prtimes.jp)
IPG's media group Mediabrands conducts digital media research Media in Mind. ``Watching TV'' and ``watching videos'' are at the top of the list of ways to use the free time that has increased due to the coronavirus pandemic.
Press release from McCann World Group Holdings, Inc. (January 22, 2021, 11:45 a.m.) IPG's media group Mediabrands conducted digital media survey Media in Mind. ``Watching TV'' and ``watching videos'' are at the top of the list of ways to use the free time that has increased due to the coronavirus pandemic.
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2020-07-02 (arabianmarketer.ae)
How Digital Marketing Transformation Can Help CPG Brands In MENA - AM Marketing, Media, Advertising News in MENA
Like many industries, the fast-moving consumer goods vertical (CPG) experienced rapid pressure in a dynamic environment due to the Coronavirus pandemic. As consumer behavior shifted online, the need to focus on digital transformation became essential for businesses to adapt.
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2020-06-15 (adweek.com)
Global Advertising Market Expected to Recover in 2021
The latest predictions from Magna include an $11 billion drop in ad revenue for media owners in 2020.
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(adobomagazine.com)
New Business: Pizza Hut picks Ensemble Worldwide as creative AOR - adobo Magazine Online
KUALA LUMPUR, MALAYSIA — Ensemble Worldwide, the creative agency within the IPG Mediabrands network, has been appointed creative agency of record for Pizza Hut Malaysia. The undertaking allows Ensemble to continue Pizza Hut’s brand transformation journey to repivot into a modern pizza experience. Phang Mei Jeng, Managing Director of Ensemble Worldwide said, “The pandemic brought …
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(mediapost.com)
Magna Teams With Spotify: Finds Americans Suffer From 'Screen Fatigue,' Turn To Audio
In a blatant endorsement of a media supplier, Magna has released a report conducted with Spotify indicating the COVID-19 pandemic contributed to "screen fatigue" that shifted American mediaconsumption toward audio content, especially digital.
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