WAVEMAKER ITALIA SRL

Location

MILANO

Founded

1984-12-10

Risk Signals

1369 news mentions monitored

Industry Context

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Recent Articles about WAVEMAKER ITALIA SRL

Live alerts from global media, monitored by Business Radar

Garnier brings animal welfare to Prime Time TV

2025-05-06 (campaigngermany.de)

Garnier brings animal welfare to Prime Time TV

The L'Oréal Brand Garnier was certified by Cruethy Free International and celebrates animal welfare with native special advertising formats at ProSieben and Joyn. Creator such as Fabia Bengs and Lars Tönsfeuerborn are used - and of course their four -legged friends. The campaign was implemented and planned by Seven One Media, Wavemaker and Neighborhood Productions.

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In the campaign "The place that always remains with you" of TBWA \ McR, Gardaland Resort celebrates 50 years of emotions and the link that unites guests in the park. The greatest investment ever is expected. Plan Wavemaker. Creative and media races - ADC Group in progress

2025-04-14 (adcgroup.it)

In the campaign "The place that always remains with you" of TBWA \ McR, Gardaland Resort celebrates 50 years of emotions and the link that unites guests in the park. The greatest investment ever is expected. Plan Wavemaker. Creative and media races - ADC Group in progress

As explained to Advexpress Luisa Forestali (pictured), the new head of marketing of the resort, the institutional campaign will be launched on April 15. The 120 "film will be broadcast in prime time in prime time on the Publitalia networks. The 60" cut "always on TV and the cinema is also scheduled. The creative concept will be declined on different platforms, including local domination tools such as billboards and radio. Then the 30 "will also be integrated and the 15" for the new Animal Treasure Island attraction will be launched online. Important investments also in digital marketing, media performance and social media marketing, as well as collaborations with the main social media platforms and the engagement of a pool of influencer with a sequel to about 20 million followers. For the spot also a first international launch in UK and Dach countries, especially Germany.

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