CENTURY PANELS LIMITED
Location
West Bengal
Founded
2020-02-19
Website
Risk Signals
14 news mentions monitored
Industry Context
This company is tracked across risk categories, including those related to its sector (e.g., Wood Products, Not Elsewhere Classified), including supply chain integrity, ESG practices, labor disputes, and regulatory compliance.
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Recent Articles about CENTURY PANELS LIMITED
Live alerts from global media, monitored by Business Radar
2023-06-28 (bestmediainfo.com)
Harshad Mehta advises consumers to invest in CenturyPly's Club Prime offering in its latest TVC
The brand and its advertising agency, Wunderman Thompson, onboarded the director of Scam 1992, Hansal Mehta, and also acquired the rights to the Scam 1992 title track for the TVC
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2019-07-28 (bestmediainfo.com)
CenturyPly banks on TV and digital to increase consumer base
The brand spends 70% of its ATL marketing budget on TV and 20-25% on digital. BestMediaInfo.com speaks to Navarun Sen and Sanjay Agarwal of CenturyPly to know about the brand's marketing strategy, focus areas and expectations for remaining quarters
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(indiantelevision.com)
Sab Sab Sab Sab Mast Rahe's campaign | 1 India
MUMBAI: CenturyPly, one of the front-runners in the wood panel industry, has launched their latest communication campaign across all leading television channels, theatres, and relevant digital platforms to ensure trust in consumers. CenturyPly, which enjoys a premium reputation and trust among its existing and prospective customers, has designed the communication campaign to reinforce the brand commitment to core equity of strength, quality and aesthetic, in its entire range of household products like ply, laminate, veneer and doors.
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(campaignindia.in)
CenturyPly assigns creative duties to Plan B | Advertising |
CenturyPly has roped in Plan B to handle the creative duties for its panel business. The agency won the account following a multi-agency pitch and the mandate includes plywood, block boards, doors and more.
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(indiatimes.com)
Our brand building aims to reinforce trust of customers: Sanjay Agarwal, MD, CenturyPly, ET BrandEquity
Interview: The Kolkata-based company runs several campaigns for consumer engagement and usually spends between 5-10 % of the gross revenue in its marketing...
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