IPG Mediabrands AB
Location
Stockholm
Founded
1987-03-18
Website
Risk Signals
1066 news mentions monitored
Industry Context
This company is tracked across risk categories, including those related to its sector (e.g., Advertising Agencies), including supply chain integrity, ESG practices, labor disputes, and regulatory compliance.
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Recent Articles about IPG Mediabrands AB
Live alerts from global media, monitored by Business Radar
2025-04-17 (warc.com)
Moving beyond multichannel into ecosystem strategy |
Abby Wong, Chief Strategy Officer, IPG Mediabrands Greater China, writes how brands in Asia can accelerate impact by incorporating "ecosystem" thinking into media strategy. This is part of "The Pace Principle" thought leadership series – non-WARC subscribers can get a sample report here.
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2025-04-10 (adlatina.com)
Rappi and IPG Mediabrands announce HearingGen AI |
A tool that revolutionizes the activation of high -value audiences in Latin America using first source and artificial intelligence data.
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2025-04-09 (mi-3.com.au)
Beyond reach: Nine, Foxtel, OMG, Mediabrands back Adgile Media to power industry-wide, real-time streaming-TV business outcomes reporting system within 12 months | Mi3
Move fast and break things has been the tech sector's motto for two decades – this week TV networks, streamers and media agencies agreed to move fast and build a big thing that would help industry move from reach-based measurement systems into one that maps outcomes in real-time, like Google and Meta already do with their dashboards. Adgile Media reckons it can have one live in 12 months – and was backed to build it by both Nine TV sales boss Nikki Rooke and Video Futures Collective lead and Foxtel Media CEO Mark Frain at the Future of TV Advertising conference.
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2025-04-07 (marketing-interactive.com)
SAFI's AI campaign lets viewers prompt their own dreams in a virtual dollhouse |
Halal personal care brand SAFI has launched its "Serlah seri diri" ('Unleash your inner shine') campaign, which leverages artificial intelligence (AI) technology to personalise engagement.
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