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string(718) "WPP began as a maker of wire shopping baskets and teapots called Wire and Plastic Products in 1985. Sir Martin Sorrell took a controlling stake in the company and renamed it WPP, which has since become a world leader in communications, experience, commerce, and technology. WPP has grown through acquisitions and organic growth, and it has been at the forefront of modernizing the industry by applying data and technology to communications, integrating different marketing services, and prioritizing sustainability. WPP is known for valuing creative talent and achieving business results for clients. It has also made progress in promoting gender equality and is working towards diversity, equity, and inclusion goals."
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295c6-gb-wpp-plc
WPP PLC
Location
Founded
2012-10-25
Website
https://www.wpp.com
Articles
596 Articles
Category
Advertising Agencies
Description
WPP began as a maker of wire shopping baskets and teapots called Wire and Plastic Products in 1985. Sir Martin Sorrell took a controlling stake in the company and renamed it WPP, which has since become a world leader in communications, experience, commerce, and technology. WPP has grown through acquisitions and organic growth, and it has been at the forefront of modernizing the industry by applying data and technology to communications, integrating different marketing services, and prioritizing sustainability. WPP is known for valuing creative talent and achieving business results for clients. It has also made progress in promoting gender equality and is working towards diversity, equity, and inclusion goals.
WPP PLC on Thursday said it has bought sonic branding agency amp, expanding its generative AI and brand experience design offering.The London-based advertising and ...
WPP PLC on Tuesday said that global investment firm KKR & Co has made a growth investment in FGS Global. FGS is the strategic advisory and communications consultancy in ...
A large chunk of WPP PLC (LSE:WPP)-owned FGS Global is set to be bought by private equity group KKR in a deal which will value the financial communications...
A large chunk of WPP PLC (LSE:WPP)-owned FGS Global is set to be bought by private equity group KKR in a deal which will value the financial communications...
WPP PLC (LSE:WPP) has announced the acquisition of Goat, an influencer marketing agency, for an undisclosed sum. Founded in 2015 by Arron Shepherd, Nick...
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