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string(10) "2024-03-15"
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["title_en"]=>
string(75) "Pitch update: Ovo Energy shortlists quartets of media and creative agencies"
["snippet_en"]=>
string(116) "Zenith is defending its £63m Nestle business against competition from Initiative, Dentsu X and WPP outfit Openmind."
["url"]=>
string(114) "https://www.campaignlive.co.uk/article/pitch-update-ovo-energy-shortlists-quartets-media-creative-agencies/1712288"
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["url"]=>
string(156) "https://www.proactiveinvestors.co.uk/companies/news/920838/advertising-industry-set-for-v-shaped-recovery-to-boost-wpp-and-itv-say-citi-analysts-920838.html"
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string(58) "Ford Shocks Madison Avenue And Chooses BBDO To Lead Ad Biz"
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string(117) "Martin Sorrell, the former king of the advertising world, strikes with the takeover of Dutch media company MediaMonks"
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string(69) "South Africa: Top marketer acquired to compete with Publicis, Omnicom"
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295c6-gb-wpp-plc
WPP PLC
Location
Founded
2012-10-25
Website
https://www.wpp.com
Articles
596 Articles
Category
Advertising Agencies
Description
WPP began as a maker of wire shopping baskets and teapots called Wire and Plastic Products in 1985. Sir Martin Sorrell took a controlling stake in the company and renamed it WPP, which has since become a world leader in communications, experience, commerce, and technology. WPP has grown through acquisitions and organic growth, and it has been at the forefront of modernizing the industry by applying data and technology to communications, integrating different marketing services, and prioritizing sustainability. WPP is known for valuing creative talent and achieving business results for clients. It has also made progress in promoting gender equality and is working towards diversity, equity, and inclusion goals.
WPP PLC shares inched up 0.43% to £7.07 Friday, on what proved to be an all-around poor trading session for the stock market, with the FTSE 100 Index falling...
WPP PLC shares slipped 1.07% to £7.02 Tuesday, on what proved to be an all-around rough trading session for the stock market, with the FTSE 100 Index falling...
There is scope for a “mildly less severe downturn” than the market fears in the short term, the Citi analysts reckon, with a pick-up in revenue into the back half of the year
South Africa’s largest marketing agency Quirk has reportedly entered into a deal to be acquired by WPP, a deal the parties hope will allow them to more adequately compete against the merging Publicis and Omnicom giants.
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