array(3) { ["company_details"]=> array(13) { ["name"]=> string(7) "WPP PLC" ["slug"]=> string(16) "295c6-gb-wpp-plc" ["logo"]=> string(84) "https://images.businessradar.com/linkedin_logos/08bdea47-00c1-4ea3-bd27-f571bedb3f86" ["description"]=> string(718) "WPP began as a maker of wire shopping baskets and teapots called Wire and Plastic Products in 1985. Sir Martin Sorrell took a controlling stake in the company and renamed it WPP, which has since become a world leader in communications, experience, commerce, and technology. WPP has grown through acquisitions and organic growth, and it has been at the forefront of modernizing the industry by applying data and technology to communications, integrating different marketing services, and prioritizing sustainability. WPP is known for valuing creative talent and achieving business results for clients. It has also made progress in promoting gender equality and is working towards diversity, equity, and inclusion goals." 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WPP PLC

Location

Founded

2012-10-25

Website

https://www.wpp.com

Articles

600 Articles

Category

Advertising Agencies

Description

WPP began as a maker of wire shopping baskets and teapots called Wire and Plastic Products in 1985. Sir Martin Sorrell took a controlling stake in the company and renamed it WPP, which has since become a world leader in communications, experience, commerce, and technology. WPP has grown through acquisitions and organic growth, and it has been at the forefront of modernizing the industry by applying data and technology to communications, integrating different marketing services, and prioritizing sustainability. WPP is known for valuing creative talent and achieving business results for clients. It has also made progress in promoting gender equality and is working towards diversity, equity, and inclusion goals.

Articles

Ex-VMLY&R leaders take top creative health jobs at new mega-agency VML

2024-02-26 (fiercepharma.com)

Ex-VMLY&R leaders take top creative health jobs at new mega-agency VML

The recently launched mega-agency VML has installed the creative leadership team for its health unit, appointing three VMLY&R leaders to top jobs. | The recently launched mega-agency VML has installed the creative leadership team for its health unit, appointing three VMLY&R leaders to top jobs.

Read more
WPP Invests in the New German Agency OH-SO Digital- ProgAdvertising

2024-02-08 (programapublicidad.com)

WPP Invests in the New German Agency OH-SO Digital- ProgAdvertising

WPP announced this Thursday acquisition of a minority capital stake in OH-SO Digital, a new digital agency to launch on March 1 in Germany

Read more
Stella Artois launches clothing line with secret pockets to steal glasses

2024-01-23 (mercadonegro.pe)

Stella Artois launches clothing line with secret pockets to steal glasses

The collection, named "Steal Artois" and created by the agencies VML Chile and David New York, includes pants, a

Read more
Coca-Cola presents all its brands in a single ad full of family chaos

2024-01-03 (mercadonegro.pe)

Coca-Cola presents all its brands in a single ad full of family chaos

From the classic and Zero versions to Fanta, Sprite, Honest juices and Smart mineral water. Each product of

Read more
ElPozo presents its new ElPozo 1954

2023-11-20 (revistainforetail.com)

ElPozo presents its new ElPozo 1954

A rebranding that merges its brands ElPozo 1954, Legado and ElPozo Selección

Read more
WPP and Nvidia ink AI digital advertising deal

2023-05-03 (proactiveinvestors.co.uk)

WPP and Nvidia ink AI digital advertising deal

WPP PLC (LSE:WPP) and Nvidia Corp have agreed to develop a platform that will create automated digital adverts using artificial intelligence. The world's...

Read more
WPP PLC

2023-04-20 (marketscreener.com)

WPP PLC

WPP PLC on Thursday said it has bought sonic branding agency amp, expanding its generative AI and brand experience design offering.The London-based advertising and communications company did not... | April 20, 2023

Read more
WPP buys sonic branding agency amp adding to Landor & Fitch

2023-04-20 (sharesmagazine.co.uk)

WPP buys sonic branding agency amp adding to Landor & Fitch

WPP PLC on Thursday said it has bought sonic branding agency amp, expanding its generative AI and brand experience design offering.The London-based advertising and ...

Read more
WPP Unveils Beyond the Rainbow, a New Global Insights Study on LGBTQ+ Marketing and its Future

2022-11-30 (tmcnet.com)

WPP Unveils Beyond the Rainbow, a New Global Insights Study on LGBTQ+ Marketing and its Future

WPP Unveils Beyond the Rainbow, a New Global Insights Study on LGBTQ+ Marketing and its Future

Read more

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