array(3) { ["company_details"]=> array(13) { ["name"]=> string(7) "WPP PLC" ["slug"]=> string(16) "295c6-gb-wpp-plc" ["logo"]=> string(84) "https://images.businessradar.com/linkedin_logos/08bdea47-00c1-4ea3-bd27-f571bedb3f86" ["description"]=> string(718) "WPP began as a maker of wire shopping baskets and teapots called Wire and Plastic Products in 1985. Sir Martin Sorrell took a controlling stake in the company and renamed it WPP, which has since become a world leader in communications, experience, commerce, and technology. WPP has grown through acquisitions and organic growth, and it has been at the forefront of modernizing the industry by applying data and technology to communications, integrating different marketing services, and prioritizing sustainability. WPP is known for valuing creative talent and achieving business results for clients. It has also made progress in promoting gender equality and is working towards diversity, equity, and inclusion goals." 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WPP PLC

Location

Founded

2012-10-25

Website

https://www.wpp.com

Articles

597 Articles

Category

Advertising Agencies

Description

WPP began as a maker of wire shopping baskets and teapots called Wire and Plastic Products in 1985. Sir Martin Sorrell took a controlling stake in the company and renamed it WPP, which has since become a world leader in communications, experience, commerce, and technology. WPP has grown through acquisitions and organic growth, and it has been at the forefront of modernizing the industry by applying data and technology to communications, integrating different marketing services, and prioritizing sustainability. WPP is known for valuing creative talent and achieving business results for clients. It has also made progress in promoting gender equality and is working towards diversity, equity, and inclusion goals.

Articles

NBCU and Instacart team up in the latest effort to link CPG data with media buys

2024-05-06 (adage.com)

NBCU and Instacart team up in the latest effort to link CPG data with media buys

NBCU and Instacart join Walmart, GroupM, Publicis, Kroger and others in the battle for targeted CPG dollars.

Read more
WPP and Google Cloud Forge a Revolutionary Partnership in Marketing - ClickZ

2024-04-11 (clickz.com)

WPP and Google Cloud Forge a Revolutionary Partnership in Marketing - ClickZ

WPP, a global leader in creative transformation, has partnered with Google Cloud to integrate Google's GenAI capabilities into WPP's marketing operating system, WPP Open.

Read more
Publicis France will bring together its Parisian teams on a single campus

2024-04-09 (strategies.fr)

Publicis France will bring together its Parisian teams on a single campus

After WPP a few months ago, it is the turn of Publicis France to rationalize its establishment in

Read more
WPP unifies and expands Telefónica's business in Latin America - Quadratín

2024-03-15 (quadratin.com.mx)

WPP unifies and expands Telefónica's business in Latin America - Quadratín

Blue Spark Partnership will work in Argentina, Chile, Colombia, Ecuador, Mexico, Peru, Uruguay and Venezuela

Read more
WPP expands its business in Latin America with Telefónica

2024-01-23 (ipmark.com)

WPP expands its business in Latin America with Telefónica

The new model is known as the Blue Spark Partnership and provides an integration of expertise to deliver creativity and strategy.

Read more
"Megafusion" in the WPP advertising group gives rise to a new VML agency; its impact in Uruguay

2023-12-22 (elpais.com.uy)

"Megafusion" in the WPP advertising group gives rise to a new VML agency; its impact in Uruguay

Wunderman Thompson and VMLY&R join forces to create a "new global creative powerhouse"

Read more
Renovation at Thjnk | WV

2023-12-06 (wuv.de)

Renovation at Thjnk | WV

The Thjnk agency is changing its management structures. The agency subsidiary Loved is moving closer to the mother, and overall it's about more cooperation. The topic of AI is also becoming very important

Read more
WPP joins Wunderman Thompson and VMLY&R to create VML: a global powerhouse

2023-10-17 (revistaneo.com)

WPP joins Wunderman Thompson and VMLY&R to create VML: a global powerhouse

Comscore Microtrends Comscore Microtrends Comscore Microtrends Summit

Read more
Top 30 Strongest Brands in Hong Kong announced

2023-07-18 (asiaone.com)

Top 30 Strongest Brands in Hong Kong announced

HSBC takes the top spot in the inaugural Kantar BrandZ Hong Kong Top 30 Brands Ranking. The report has been produced in partnership between Kantar and Design Bridge and Partners and demonstrates the power of data and design HONG KONG, July 18, 2023 /PRNewswire/ -- WPP global design agency Design

Read more

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