array(3) {
["company_details"]=>
array(13) {
["name"]=>
string(7) "WPP PLC"
["slug"]=>
string(16) "295c6-gb-wpp-plc"
["logo"]=>
string(84) "https://images.businessradar.com/linkedin_logos/08bdea47-00c1-4ea3-bd27-f571bedb3f86"
["description"]=>
string(718) "WPP began as a maker of wire shopping baskets and teapots called Wire and Plastic Products in 1985. Sir Martin Sorrell took a controlling stake in the company and renamed it WPP, which has since become a world leader in communications, experience, commerce, and technology. WPP has grown through acquisitions and organic growth, and it has been at the forefront of modernizing the industry by applying data and technology to communications, integrating different marketing services, and prioritizing sustainability. WPP is known for valuing creative talent and achieving business results for clients. It has also made progress in promoting gender equality and is working towards diversity, equity, and inclusion goals."
["address_street"]=>
string(16) "13 CASTLE STREET"
["address_place"]=>
string(6) "JERSEY"
["address_region"]=>
NULL
["founding_date"]=>
string(10) "2012-10-25"
["website_domain"]=>
string(7) "wpp.com"
["website_url"]=>
string(19) "https://www.wpp.com"
["industry_codes"]=>
array(1) {
[0]=>
string(20) "Advertising Agencies"
}
["employee_count"]=>
int(133903)
["article_count"]=>
int(664)
}
["articles"]=>
array(8) {
[0]=>
array(7) {
["title_en"]=>
string(45) "General Mills launches global creative review"
["snippet_en"]=>
string(128) "General Mills, home to 100 brands including Annie’s, Cheerios and Fiber One, appointed UM media agency of record last October."
["url"]=>
string(91) "https://adage.com/article/agency-news/general-mills-launches-global-creative-review/2546531"
["image_url"]=>
NULL
["source"]=>
string(9) "adage.com"
["publication_date"]=>
string(10) "2024-03-30"
["categories"]=>
array(2) {
[0]=>
string(14) "Product Launch"
[1]=>
string(14) "Product Review"
}
}
[1]=>
array(7) {
["title_en"]=>
string(140) "Do you know which is the best country in the world to live in? With the best quality of life, it is in Europe although it is not from the EU"
["snippet_en"]=>
string(132) "Discover some of the many advantages and qualities that make this country the best option if you are thinking of changing your life."
["url"]=>
string(122) "https://www.elespanol.com/enclave-ods/historias/sabes-cual-es-mejor-pais-mundo-vivir-europeo-calidad-vida/823917820_0.html"
["image_url"]=>
string(78) "https://images.businessradar.com/articles/9bf07187-b21e-4afa-9dc5-6620035d4a22"
["source"]=>
string(13) "elespanol.com"
["publication_date"]=>
string(10) "2024-01-17"
["categories"]=>
array(4) {
[0]=>
string(17) "Academic Research"
[1]=>
string(5) "Award"
[2]=>
string(17) "Consumer Behavior"
[3]=>
string(14) "Product Review"
}
}
[2]=>
array(7) {
["title_en"]=>
string(46) "Centrica review challenges The&Partnership/WPP"
["snippet_en"]=>
string(99) "The&Partnership's fabled ability to retain clients will be put to the test as British Gas owner ..."
["url"]=>
string(91) "https://www.moreaboutadvertising.com/2022/03/centrica-review-challenges-thepartnership-wpp/"
["image_url"]=>
string(78) "https://images.businessradar.com/articles/ad422e40-d7bc-42ec-844e-3e970a36786c"
["source"]=>
string(24) "moreaboutadvertising.com"
["publication_date"]=>
string(10) "2022-03-29"
["categories"]=>
array(1) {
[0]=>
string(14) "Product Review"
}
}
[3]=>
array(7) {
["title_en"]=>
string(63) "GSK Awards Global Panadol Creative Business to Bespoke WPP Team"
["snippet_en"]=>
string(44) "Incumbent beat out Publicis, Havas in review"
["url"]=>
string(96) "https://www.adweek.com/agencies/gsk-awards-global-panadol-creative-business-to-bespoke-wpp-team/"
["image_url"]=>
string(78) "https://images.businessradar.com/articles/bf31d5cb-3f93-41b9-ac79-3f8935ddb578"
["source"]=>
string(10) "adweek.com"
["publication_date"]=>
string(10) "2018-10-17"
["categories"]=>
array(2) {
[0]=>
string(5) "Award"
[1]=>
string(14) "Product Review"
}
}
[4]=>
array(7) {
["title_en"]=>
string(49) "BBDO Worldwide wins Ford's global creative review"
["snippet_en"]=>
string(108) "WPP retains media and production, while Wieden+Kennedy is brought on for special projects.. From Campaign US"
["url"]=>
string(93) "https://www.campaignlive.com/article/bbdo-worldwide-wins-fords-global-creative-review/1495411"
["image_url"]=>
string(78) "https://images.businessradar.com/articles/de0b713f-7532-4c1a-8091-2118b840298f"
["source"]=>
string(16) "campaignlive.com"
["publication_date"]=>
string(10) "2018-10-08"
["categories"]=>
array(2) {
[0]=>
string(17) "Production Issues"
[1]=>
string(14) "Product Review"
}
}
[5]=>
array(7) {
["title_en"]=>
string(63) "Wieden & Kennedy wins Ford assignment as global review rolls on"
["snippet_en"]=>
string(46) "Wieden & Kennedy wins an assignment from Ford."
["url"]=>
string(80) "https://adage.com/article/agency-news/wieden-kennedy-wins-ford-assignment/314782"
["image_url"]=>
NULL
["source"]=>
string(9) "adage.com"
["publication_date"]=>
string(10) "2018-08-31"
["categories"]=>
array(6) {
[0]=>
string(15) "Deals & Tenders"
[1]=>
string(14) "Product Launch"
[2]=>
string(14) "Product Review"
[3]=>
string(13) "Collaboration"
[4]=>
string(5) "Event"
[5]=>
string(21) "Cultural developments"
}
}
[6]=>
array(7) {
["title_en"]=>
string(65) "WPP, Publicis Are the Big Winners in Mondelez Global Media Review"
["snippet_en"]=>
string(90) "Carat loses business in Europe while Spark Foundry expands work in Asia and Latin America."
["url"]=>
string(90) "https://www.adweek.com/agencies/wpp-is-the-biggest-winner-in-mondelez-global-media-review/"
["image_url"]=>
string(78) "https://images.businessradar.com/articles/126cb7b0-5131-4a30-a4d2-a2580c4291ae"
["source"]=>
string(10) "adweek.com"
["publication_date"]=>
string(10) "2018-08-08"
["categories"]=>
array(2) {
[0]=>
string(14) "Product Review"
[1]=>
string(18) "Expansion & Growth"
}
}
[7]=>
array(7) {
["title_en"]=>
string(55) "WPP's Maxus Keeps Church & Dwight Business After Review"
["snippet_en"]=>
string(137) "Church & Dwight has retained WPP's Maxus as its media agency in the U.S. following its first competitive media agency review in a decade."
["url"]=>
string(78) "https://adage.com/article/agency-news/wpp-s-maxus-retains-church-dwight/302270"
["image_url"]=>
NULL
["source"]=>
string(9) "adage.com"
["publication_date"]=>
string(10) "2016-01-22"
["categories"]=>
array(1) {
[0]=>
string(14) "Product Review"
}
}
}
["category_annotations"]=>
array(30) {
[0]=>
array(2) {
["name"]=>
string(11) "Acquisition"
["count"]=>
int(59)
}
[1]=>
array(2) {
["name"]=>
string(12) "Stock Market"
["count"]=>
int(55)
}
[2]=>
array(2) {
["name"]=>
string(12) "Board Change"
["count"]=>
int(45)
}
[3]=>
array(2) {
["name"]=>
string(24) "Quarterly/Annual Figures"
["count"]=>
int(31)
}
[4]=>
array(2) {
["name"]=>
string(31) "Financial Update/Profit Warning"
["count"]=>
int(28)
}
[5]=>
array(2) {
["name"]=>
string(6) "Merger"
["count"]=>
int(28)
}
[6]=>
array(2) {
["name"]=>
string(12) "Staff hiring"
["count"]=>
int(26)
}
[7]=>
array(2) {
["name"]=>
string(18) "General Investment"
["count"]=>
int(22)
}
[8]=>
array(2) {
["name"]=>
string(5) "Award"
["count"]=>
int(21)
}
[9]=>
array(2) {
["name"]=>
string(13) "Collaboration"
["count"]=>
int(21)
}
[10]=>
array(2) {
["name"]=>
string(14) "Product Launch"
["count"]=>
int(20)
}
[11]=>
array(2) {
["name"]=>
string(5) "Legal"
["count"]=>
int(19)
}
[12]=>
array(2) {
["name"]=>
string(18) "Expansion & Growth"
["count"]=>
int(18)
}
[13]=>
array(2) {
["name"]=>
string(15) "Market Movement"
["count"]=>
int(18)
}
[14]=>
array(2) {
["name"]=>
string(21) "Cultural developments"
["count"]=>
int(14)
}
[15]=>
array(2) {
["name"]=>
string(25) "Business Model Resilience"
["count"]=>
int(14)
}
[16]=>
array(2) {
["name"]=>
string(20) "Corporate Governance"
["count"]=>
int(12)
}
[17]=>
array(2) {
["name"]=>
string(15) "Corporate Fines"
["count"]=>
int(10)
}
[18]=>
array(2) {
["name"]=>
string(19) "Economic Conditions"
["count"]=>
int(10)
}
[19]=>
array(2) {
["name"]=>
string(24) "Stock Research & Ratings"
["count"]=>
int(10)
}
[20]=>
array(2) {
["name"]=>
string(15) "Deals & Tenders"
["count"]=>
int(10)
}
[21]=>
array(2) {
["name"]=>
string(18) "Ecological Impacts"
["count"]=>
int(8)
}
[22]=>
array(2) {
["name"]=>
string(14) "Product Review"
["count"]=>
int(8)
}
[23]=>
array(2) {
["name"]=>
string(21) "Competitive Behaviour"
["count"]=>
int(8)
}
[24]=>
array(2) {
["name"]=>
string(20) "Business Development"
["count"]=>
int(8)
}
[25]=>
array(2) {
["name"]=>
string(8) "Epidemic"
["count"]=>
int(7)
}
[26]=>
array(2) {
["name"]=>
string(11) "Competition"
["count"]=>
int(7)
}
[27]=>
array(2) {
["name"]=>
string(5) "Fraud"
["count"]=>
int(7)
}
[28]=>
array(2) {
["name"]=>
string(7) "Layoffs"
["count"]=>
int(6)
}
[29]=>
array(2) {
["name"]=>
string(5) "Event"
["count"]=>
int(6)
}
}
}
295c6-gb-wpp-plc
WPP PLC
Location
Founded
2012-10-25
Website
https://www.wpp.com
Articles
664 Articles
Category
Advertising Agencies
Description
WPP began as a maker of wire shopping baskets and teapots called Wire and Plastic Products in 1985. Sir Martin Sorrell took a controlling stake in the company and renamed it WPP, which has since become a world leader in communications, experience, commerce, and technology. WPP has grown through acquisitions and organic growth, and it has been at the forefront of modernizing the industry by applying data and technology to communications, integrating different marketing services, and prioritizing sustainability. WPP is known for valuing creative talent and achieving business results for clients. It has also made progress in promoting gender equality and is working towards diversity, equity, and inclusion goals.
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional
Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.