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295c6-gb-wpp-plc
WPP PLC
Location
Founded
2012-10-25
Website
https://www.wpp.com
Articles
597 Articles
Category
Advertising Agencies
Description
WPP began as a maker of wire shopping baskets and teapots called Wire and Plastic Products in 1985. Sir Martin Sorrell took a controlling stake in the company and renamed it WPP, which has since become a world leader in communications, experience, commerce, and technology. WPP has grown through acquisitions and organic growth, and it has been at the forefront of modernizing the industry by applying data and technology to communications, integrating different marketing services, and prioritizing sustainability. WPP is known for valuing creative talent and achieving business results for clients. It has also made progress in promoting gender equality and is working towards diversity, equity, and inclusion goals.
The former advertising marketing director of Vocento.Medios joins the team led by Rafael MartÃnez de Vega, chief marketing & business development officer since November.
Christoph Schlüter is now managing director of the communications consultancy Instinctif Partners Germany. He replaced Martin Gosen, who had served as interim managing director since March last year.
Roberto Quarta has resumed his role as Non-Executive Chairman on the appointment of Mark Read as Chief Executive Officer, Andrew Scott will continue in his role as Chief Operating Officer of WPP on a permanent basis
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