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string(718) "WPP began as a maker of wire shopping baskets and teapots called Wire and Plastic Products in 1985. Sir Martin Sorrell took a controlling stake in the company and renamed it WPP, which has since become a world leader in communications, experience, commerce, and technology. WPP has grown through acquisitions and organic growth, and it has been at the forefront of modernizing the industry by applying data and technology to communications, integrating different marketing services, and prioritizing sustainability. WPP is known for valuing creative talent and achieving business results for clients. It has also made progress in promoting gender equality and is working towards diversity, equity, and inclusion goals."
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string(158) "A large chunk of WPP PLC (LSE:WPP)-owned FGS Global is set to be bought by private equity group KKR in a deal which will value the financial communications..."
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string(136) "https://www.proactiveinvestors.co.uk/companies/news/1011471/wpp-backed-fgs-global-valued-at-1-4bn-as-kkr-moves-in-for-stake-1011471.html"
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["title_en"]=>
string(50) "IdeateLabs wins marketing mandate for Hafele India"
["snippet_en"]=>
string(94) "The partnership consolidates the responsibility of creative, content and media with one agency"
["url"]=>
string(112) "https://www.exchange4media.com/announcements-news/ideatelabs-wins-marketing-mandate-for-hafele-india-102621.html"
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string(46) "Wieden & Kennedy wins an assignment from Ford."
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string(221) "South Africa’s largest marketing agency Quirk has reportedly entered into a deal to be acquired by WPP, a deal the parties hope will allow them to more adequately compete against the merging Publicis and Omnicom giants."
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["url"]=>
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295c6-gb-wpp-plc
WPP PLC
Location
Founded
2012-10-25
Website
https://www.wpp.com
Articles
600 Articles
Category
Advertising Agencies
Description
WPP began as a maker of wire shopping baskets and teapots called Wire and Plastic Products in 1985. Sir Martin Sorrell took a controlling stake in the company and renamed it WPP, which has since become a world leader in communications, experience, commerce, and technology. WPP has grown through acquisitions and organic growth, and it has been at the forefront of modernizing the industry by applying data and technology to communications, integrating different marketing services, and prioritizing sustainability. WPP is known for valuing creative talent and achieving business results for clients. It has also made progress in promoting gender equality and is working towards diversity, equity, and inclusion goals.
The cosmetics company L'Oréal Poland and the Baltic Countries has selected the Wavemaker agency (GroupM/WPP) in a tender for media services for its brands in Poland and the Baltic markets. So far, it was a client of Starcom (Publicis Groupe).
A large chunk of WPP PLC (LSE:WPP)-owned FGS Global is set to be bought by private equity group KKR in a deal which will value the financial communications...
South Africa’s largest marketing agency Quirk has reportedly entered into a deal to be acquired by WPP, a deal the parties hope will allow them to more adequately compete against the merging Publicis and Omnicom giants.
Imperial Tobacco Group, the British cigarette company, has awarded its global marketing account to Omnicom's BBDO network, through Proximity's German office, after a pitch.
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