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295c6-gb-wpp-plc
WPP PLC
Location
Founded
2012-10-25
Website
https://www.wpp.com
Articles
596 Articles
Category
Advertising Agencies
Description
WPP began as a maker of wire shopping baskets and teapots called Wire and Plastic Products in 1985. Sir Martin Sorrell took a controlling stake in the company and renamed it WPP, which has since become a world leader in communications, experience, commerce, and technology. WPP has grown through acquisitions and organic growth, and it has been at the forefront of modernizing the industry by applying data and technology to communications, integrating different marketing services, and prioritizing sustainability. WPP is known for valuing creative talent and achieving business results for clients. It has also made progress in promoting gender equality and is working towards diversity, equity, and inclusion goals.
The businessman analyzed the transformation of advertising groups and questioned the statements of Mark Read, CEO of WPP, who in an interview with Campaign magazine said that “they have not been slow to simplify the company, but rather they were dealing with 30 years of inaccuracy.” ...
The spending power of the global majority continues to rise, yet consumers from minority ethnic backgrounds still feel undervalued by luxury brands, a new report from advertising giant WPP shows. It’s an untapped opportunity for growth.
When The Times carried a front-page story about wire-basket manufacturer Wire and Plastic Products' audacious takeover of the JWT Group, the legend of WPP was born.. From Campaign US
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