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WPP PLC

Location

Founded

2012-10-25

Website

https://www.wpp.com

Articles

596 Articles

Category

Advertising Agencies

Description

WPP began as a maker of wire shopping baskets and teapots called Wire and Plastic Products in 1985. Sir Martin Sorrell took a controlling stake in the company and renamed it WPP, which has since become a world leader in communications, experience, commerce, and technology. WPP has grown through acquisitions and organic growth, and it has been at the forefront of modernizing the industry by applying data and technology to communications, integrating different marketing services, and prioritizing sustainability. WPP is known for valuing creative talent and achieving business results for clients. It has also made progress in promoting gender equality and is working towards diversity, equity, and inclusion goals.

Articles

Surprising change in leadership: Claus Bröckers replaces Karin Ross as DACH boss at GroupM - HORIZONT

2024-04-12 (horizont.net)

Surprising change in leadership: Claus Bröckers replaces Karin Ross as DACH boss at GroupM - HORIZONT

Surprising personnel change at the top of GroupM for Germany and the DACH region: Karin Ross is leaving the WPP subsidiary with immediate effect; her successor as CEO will be the previous EssenceMediacom boss Claus Bröckers.

Read more
WPP creates Burson, the result of the merger of BCW and Hill & Knowlton

2024-01-25 (marketingdirecto.com)

WPP creates Burson, the result of the merger of BCW and Hill & Knowlton

Hill & Knowlton and BCW are merging into a single agency that will be named Burson and will begin operating this summer. Read more here.

Read more
Integration of 3D-printed cerebral cortical tissue into an ex vivo lesioned brain slice - Nature Communications

2023-10-04 (nature.com)

Integration of 3D-printed cerebral cortical tissue into an ex vivo lesioned brain slice - Nature Communications

Brain injuries can result in significant damage to the cerebral cortex, and restoring the cellular architecture of the tissue remains challenging. Here, the authors use a droplet printing technique to fabricate a simplified human cerebral cortical column and demonstrate its functionality and

Read more
Agencies

2023-09-19 (adweek.com)

Agencies

Extinction Rebellion and Clean Creatives called on agencies to opt out of the review.

Read more
WPP turns to Mel Edwards for Wunderman global CEO role

2018-09-13 (thedrum.com)

WPP turns to Mel Edwards for Wunderman global CEO role

WPP-owned digital agency Wunderman has confirmed the appointment of Mel Edwards to serve as its global chief executive with immediate effect, a role which will place her in overall command of 9,200 staff spread across 200 offices in 70 separate markets.

Read more
VML: advertising executives and experts react to the restructuring | Adlatine

(adlatina.com)

VML: advertising executives and experts react to the restructuring | Adlatine

Experts predict there will be layoffs in the future, but said the merger will result in a stronger overall offering.

Read more
WPP defines VML leadership in Brazil

(latinspots.com)

WPP defines VML leadership in Brazil

(12/15/23). VML, the result of the merger between VMLY&R and Wunderman Thompson, will officially open its doors on January 1, 2024. The agreement was announced in October by the WPP Group and subsequently began the process of unifying operations - at that time, the holding company stated that the new

Read more

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