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295c6-gb-wpp-plc
WPP PLC
Location
Founded
2012-10-25
Website
https://www.wpp.com
Articles
597 Articles
Category
Advertising Agencies
Description
WPP began as a maker of wire shopping baskets and teapots called Wire and Plastic Products in 1985. Sir Martin Sorrell took a controlling stake in the company and renamed it WPP, which has since become a world leader in communications, experience, commerce, and technology. WPP has grown through acquisitions and organic growth, and it has been at the forefront of modernizing the industry by applying data and technology to communications, integrating different marketing services, and prioritizing sustainability. WPP is known for valuing creative talent and achieving business results for clients. It has also made progress in promoting gender equality and is working towards diversity, equity, and inclusion goals.
The British advertising holding WPP is merging its subsidiary agencies BCW and Hill & Knowlton under the name Burson. The Hill & Knowlton brand will continue. Burson officially launches on July 1st.
Three weeks after WPP chief executive Mark Read’s decision to merge VML and Y&R into one agency, sledgehammers are at the ready in WPP offices across Asia.
Posted October 19, 2023 Kansas City-based VMLY&R is merging with New York-based Wunderman Thompson, making the two entities the world’s largest creative company. WPP Plc., which oversees both companies, announced Tuesday the merger of Wunderman Thompson and VMLY&R.
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